For MTC’s “We Rise” campaign, a photo shoot was conducted to create images symbolizing hope during the COVID-19 pandemic. The photography featured individuals of diverse ages, genders, and cultures, as well as mixed groups of three, all depicted looking upwards. The aim of the images was to evoke a sense of hope and resilience, helping people to “look up”. The campaign ran on all sorts of platforms, from digital to billboards around the country.
